I purchased the 8 oz jar from Target on sale for $22.00 (retail $32). Although that is STILL a bit on the expensive side, I had to give it a try. It has a thick consistency and really does smell like mint. I happen to like mint so I don't mind the smell. It definitely gives a shine. It is a bit to heavy (greasy) for my hair. I think its great if your hair is very dry and brittle. As you can see from the ingredients, its not an organic product (for those who keep it natural). Overall, I only use this product sparingly and in very small portions.